Purpose Categories & Impact Criteria

There's no single definition of good; there are actually many ways in which accommodations can make a positive impact.

Through our Purpose Categories, you can choose in which areas you would like to have an impact in. Although measuring positive impact is not easy, we have created a comprehensive and clear set of Impact Criteria in order to promote accommodations that actually do “good” and avoid those who only say they are “good”. 

Purpose Categories

There are several ways in which you can create impact, and we have created different categories so you can pick which one resonates most with you.


Hotels that use their profits to build schools or support local education.


Hotels that create more diverse spaces with a focus on the LGBTQI+ and other disregarded communities.

Women empowerment

Hotels that actively work on closing the gender gap (often female founded!).


Hotels that protect the environment beyond the infamous greenwashing tactics.

Local community

Hotels that play a central role in a community by reinvesting profits or employing locals.

Impact Criteria

In order to ensure that the hotels we show you are actually making a difference, we created Impact Criteria. We individually verify the way criterias are followed, and if there are areas in which they do not comply, the hotelier must explain what stands in the way and what considerations have been made. This way, you can also validate claims during your stay.

Serious about impact

Criteria 1:  Serious about impact

Positive social impact should be a significant part of the hotels’ mission and/or vision. It should be made clear which social issues are solved in the companies’ brand expressions, such as on the website. In order to ensure they are not just a set of well-written words, we also expect:

  • The social impact has been translated into a clear and measurable strategy including the indented effects, outputs, activities, and inputs.
  • The results are verified – appropriate independent assurance and reporting of the impact is done regularly.


Successful stakeholder engagement

Criteria 2: Successful stakeholder engagement

Stakeholder engagement is especially important for a socially responsible hotel. Stakeholder engagement implies a willingness to listen; to discuss issues of interest with stakeholders of the hotel; and, critically, the hotel must be prepared to consider changing what it aims to achieve and how it operates, as a result of stakeholder engagement.

The hotel should adhere to the following conditions which encourage and foster successful stakeholder management:

  • Being able to name and identify the relevant stakeholders, which is anyone who affects or is affected by the hotel.
  • Give stakeholders a say in decisions about actions that could affect their lives or essential environment for life.
  • Promote sustainable decisions within the stakeholder strategy by recognising and communicating the needs and interests of all participants, including decision-makers.


Fair labor conditions

Criteria 3: Fair labor conditions

Fair labor practices are essential for socially responsible hotels. To ensure fair labor conditions, the following practices should be in place:

  • As a minimum, the hotel follows fair labor standards as defined by the Fair Labor Association, the International Labour Organization or similar guidelines, including adhering to national and international laws, paying an appropriate prevailing living wage, nondiscrimination and providing a safe and healthy workplace.
  • The company pursues a fair remuneration policy and provides internal transparency, for example by informing employees about the factor between the highest and lowest employment conditions.